If you want the best quality service would you hire an untrained relative or anyone less than professional? If you are like me and have made the mistake of hiring less-than-professional locksmith services then you know how important that it is to seek out the services of a trained professional.
When hiring a professional locksmith service the #1 thing that the customer wants is professional locksmith service!
It seems obvious to most people that when hiring a professional locksmith service the thing that they want most is exactly that, professional service. But what exactly does this mean? Hiring professional services means delivering professionalism in every faucet of the business; from the way the phone is answered, website design, clean uniform, to the actual service being performed, professionalism must be a part of every part of the business.
There is more than meets the eye to running a local locksmith business than delivering a quality service.
Sure, most people know that they want a professional locksmith service, for a fair price, but what about a guarantee? What about the locksmith, is the locksmith friendly? Is the locksmiths van clean?
Quick list of what the customer expects in a local locksmith:
- Fair prices for their services.
- Clean uniformed technicians.
- Nice clean work van.
- Friendly customer service.
- New locksmith tools.
- Personable telephone skills.
- Prompt locksmith service.
- A satisfaction guarantee.
- Established social media.
- Modern website design.
If a locksmith business is not doing 50% of the business as repeat or referral business then the locksmith is doing bad business!
To successfully build a locksmiths reputation in the local community the locksmith has to offer a 100% satisfaction guarantee for their locksmith services. They also have to keep in contact with their dedicated list of past customers. Whether it is leveraging the power of social media, email lists, or traditional postal mail, the locksmith business has to keep their customer base informed of any special promotions, coupon prices, etc. Most importantly, encourage your past customers to become a fan of your Facebook page and to offer a special discount for referrals to their Facebook page.
Most importantly, to be successful at any business the locksmith business has to have a shear desire to help people. This means that the primary focus has to always be the customers needs. Truly help people and be rewarded with a strong business for years to come. This single concept is what keeps services business thriving.
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